Improve your PPC, ROI
Pay Per Click Drives Quality Traffic to your Website
While most of us that use Pay Per Click are aware that it can be expensive, we have found that this is mainly attributed to the major learning curve when setting up a campaign for the first time. It is necessary to monitor and tweak your campaign daily for the first several weeks. Done properly PPC can and will drive quality visitors to your website and then into your business. This all assumes that your website is doing the rest of the job by enticing the customer to want to do business with you, but that’s another subject altogether.
Geographically Targeting your Customer
If you are a small professional firm or retailer looking to reach out to your local community PPC can bring new customers to your door pretty fast. This is especially true if you are a service provider. But attracting customers who live or work further than a quick drive or walk and may not be willing to travel to your location is a waste of your advertising money. So to improve your odds of gaining the attention of the customer you are trying to attract here are a few things you can do.
Tightening up your pay per click campaigns can vastly improve your ROI.
- Limit your campaigns to a few cities or even zip codes.
- Think like a customer and choose keywords and phrases that they would use.
- If you use buzzwords in your line of business remember your customer may not know them. They are great for attracting your competition.
- Stay clear of Broad Keywords this is where a lot of folks get stung. By using exact match and phrase match your clicks will be better qualified, and more likely to convert to customers.
- If you use broad match you will need to use the negative keywords feature to limit those words and phrases that you are not looking for. You will be really surprised at what keywords are triggering your ads when using broad match keywords.
- Review your campaigns daily at first and make adjustments as necessary.
- Highly competitive keywords will bring more clicks at a greater cost. Write your ads to reflect the highly competitive keyword and use a campaign just for them.
- Limit your budget to a few dollars a day on any given campaign until you are comfortable with your ads.
Watch your Budget
Remember that advertising of any kind takes time to work, however with pay per click the time frame is rather fast. You will see that your ads will generate clicks almost immediately. Set you budget and stick to it, try and refrain from chasing the first page bid, it can be costly. There are still cost per click campaigns that generate click cost of less then fifteen cents per click, we know this because we manage a few of them.
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By: Edward Sledge