Whats going on with Google?
Over the last couple months we’ve noticed a significant change to the results using Google search. It seems that rather than listing the business websites we’re all looking for, the first page is loaded with directory listings. According to Google’s new algorithm, they’re suggesting you search elsewhere?
Google favoring the directories.
Yellowpages, Superpages, Yelp, Whitepages and Angieslist are all search engines/business directories and compete with Google on a certain level. Although we have no incite as to what Google is up to, it does seem a little odd that they are pushing the small businesses down the list. By burying the small business owners deeper in the back pages, that increases the necessity of pay per click or PPC campaigns but not necessarily the value.
What happened to the Quality Experience?
It seems that Google is returning search results that are fifty percent directory listing, forcing the business sites that used to come up on the first and second page of the results to look for alternative methods to be seen. With all the hype about quality and user experience coming out of Google’s Corporate offices it makes you wonder exactly what they may be up to?
We certainly don’t believe this is a quality experience for any user who now has to surf through more pages to find what they are looking for. Could this just be an act of greed pushing the businessperson into paid ads? Don’t get us wrong here, we are big believers in pay per click. We run our own pay per click campaigns along with those of our clients and PPC can be highly effective in generating leads and sales.
Google Search Results.
Just take a look at this snap shot of a query for a plumber in Los Angeles, CA.
Try searching Google for a service provider in your area and see what results you get. You may just find that your first and second page positions have been pushed down to the third and fourth page or worse.
By: Edward Sledge