Whats going on with Google?
Over the last couple months we’ve noticed a significant change to the results using Google search. It seems that rather than listing the business websites we’re all looking for, the first page is loaded with directory listings. According to Google’s new algorithm, they’re suggesting you search elsewhere?
Although this is a little off our normal topic, Anthony has written about some of the aspects of getting help from your vendors to promote your Bar or Restaurant. Anthony’s background is in high volume fast paced Las Vegas bars and restaurants.
Vendor Sponsorships for Bars and Restaurants.
Many business owners are unaware of how to truly benefit from sponsorships. We are going to explain why sponsorships are not only valuable, but crucial when operating a bar or restaurant.
Using a QR Code.
QR codes, for those who are unaware, are those funny looking square pixilated blocks showing up on just about everything. They are basically a bar code, which can be used for scanning almost anything. If you have a mobile smart phone, you can download a scanner that is capable of reading the QR Code.
The way this works is you scan the code using your phone and the item or message associated with the QR Code will be downloaded instantly to your phone. This can be a website, a business app, a game, menu, coupon, product information, loyalty programs or any number of items. Mobile apps are becoming one of the hottest marketing tools used to promote a business.
How To Get Your Mobile App on Your Customer’s Phone.
Marketing today is not what it use to be. With all the advancements in technology, more and more customers are reaching for their smartphones before grabbing their keys. With that said, just because you have a mobile app does not mean its going to make it’s way to your customers phone without a little help.
Many businesses are now turning to mobile apps to communicate with their customers. Everyone carries a mobile phone. It’s now just as essential and a part of your attire as your socks and shoes. You just don’t leave home without it. With a mobile app you can send messages to your customers using the push notification feature right to their phone wherever they are. This does not mean you should abandon conventional marketing methods by any means.
Search Engine Optimization can Benefit your Website Rankings
Ever wonder what all the fuss is about with SEO. Well here is how SEO can benefit your marketing efforts, first done properly search engine optimization increases your chances of a higher position in the organic search results. This is the number one reason so many businesses have gone down this road to improve their rankings using search engine optimization.
Some ways SEO can Benefit your marketing Efforts
Improve your PPC, ROI
Pay Per Click Drives Quality Traffic to your Website
While most of us that use Pay Per Click are aware that it can be expensive, we have found that this is mainly attributed to the major learning curve when setting up a campaign for the first time. It is necessary to monitor and tweak your campaign daily for the first several weeks. Done properly PPC can and will drive quality visitors to your website and then into your business.
Are you getting what you expected from your marketing firm?
Many Internet marketing companies offer services to their clients without even checking to see those services will be of any benefit to them and rarely ask what their objectives are. We actually attempt to check and see if we can be of help. We run several tests to see where they may be lacking and on occasion we have run across some that are doing very well in the online marketing arena. There have been times when we have discovered some exceptional web design work that incorporates proper coding for search engine indexing along with functionality. In such cases, we let the potential client know that they are in good hands. However, this is not the norm.
With so many companies claiming that they are Internet Marketers and can perform Internet marketing on your behalf it can be tough for the small business owner.
Most business owners are not all that savvy on Internet Marketing, or have been burned by less than straightforward companies out to line their pockets and are not even capable of helping a client reach their objectives. This type of practice gives everyone in the industry a bad name.
A Salesman’s Notes;
Most Internet Marketers would have you believe that the traditional methods of selling are dead. I am here to tell you this is far from reality. Business is people collaborating, sharing ideas and marketing products and services. Most business owners prefer to do business with someone they know and trust. It is very difficult to establish trust when you are not face to face with a potential client, but it is still possible. I find that using less personal methods of making contact take far more energy and many more attempts then the old fashion face to face cold call. Salespeople who spend most of their time writing e-mails and making phone calls will undoubtedly find customers, but they will have to endure a great deal of rejection and frustration simply because the customer is in control in those situations.
Your Marketing Calendar
Your marketing calendar is a key component in your success when marketing online. Missing important updates and postings can cause a shortfall in traffic to your website or loss of sales on an important sales promotion. Monthly or weekly activities are easily missed or overlooked with all the daily activities that we have going on in our daily lives.
If part of your overall marketing strategy is to periodically publish articles to a Blog or post to forums then maintaining a consistent publish date and the tasks associated with it is a must. One way of doing this is to setup a calendar that you can keep all your deadlines and to do list on.
Checking Out your Online Marketing Company
Nowadays it seems that everyone has built a website and claims to be an Internet Marketer or Webmaster. How do you know if they can do what they claim they can do? Are they practicing what they preach? Well, here are a few simple ways that you can do just that.
Some of the many ways you can check and see if your Online Marketing Company or Webmaster is doing the job for their own company, which would correlate to their ability to perform for your company. Particularly if they claim they can get you site traffic. The links below are all free tools that can be used to get a feel for whether the company you are looking at can perform and deliver on your behalf.
Carefully consider the Stats before investing your advertising dollars.
Advertising online can be tricky and mistakes are easy to make. But if you consider the statistics before you spend your advertising dollars you will increase your success rate considerably. This assumes that your marketing material is compelling and that you have included a call to action.
In December of 2012 the traffic rankings per major online advertising – marketing websites are presented below. (Visitor estimate data generated from Traffic Estimate. We only list sites that permit advertising of some sort. Be it Pay Per Click or Free Listings. We do not advocate
Small Businesses Should
Review Their Online Strategy
Small businesses today may want to take the time to review their online strategies for future growth. The up and coming young professionals entering the job market as company engineers and buyers have grown up using the Internet. Their reference source of choice is the World Wide Web. They are very computer literate and enjoy using the Internet for finding information and on top of that they are very quick about it. It would behoove the small business owner to offer them a source for finding information that fills their needs. Failing to be present when one of these new breed of business professionals are looking for products or services can mean the loss of sales, important projects and future business. They are looking for a reason to use a company for a product or service or they may just be looking to learn a little more about what a particular industry is all about.
It is true that social connection can help in promoting a product and professional services. Since the means of connecting to people have gone through positive changes as it turned digital, the methods of marketing through social networking and affiliation have also improved. From the old fashioned Word of Mouth (WOM) strategy and referral system to online social media marketing, both traders and service providers were awed by the convenience the technology brought to the marketing field.
A lot of service providers have already acknowledged the advantages of offering professional
Honestly speaking, all the things that you can find online are things that we all share and enjoy in our everyday lives.
They could be life-changing advises and tips, unbelievable truths and information, valuable products, professional services, the best restaurants in your area or even the useless the most confusing games. No matter how beneficial or useless these things may be as long as they are posted online, they can be viewed by billions of people around the globe. This worldwide sharing of information and ideas is perceived by traders as a very useful marketing tool, and the main reason why you can find advertisements online, online shops, various internet marketing strategy services and tips, and the like.
Marketing and the Google Experience.
Every second, there are millions of people who visit Google for various reasons. While some people “Google” to check
for some information about a specific topic, others conduct business. It is common knowledge that Google is a
powerful and widely used search engine, which makes it a very useful marketing tool; however, not all internet marketers are able to succeed in using Google for promoting their businesses.
Search Engine Optimization (SEO) to the small business can mean the difference between success and failure. With all the advertising options out there today SEO should be at the top of your list. Why, because I believe everyone would agree that a twenty four hour a day marketing message that is always on and never turns off is probably the best marketing tool any business could possibly ask for. But is it working for you or is your competition the one with the leg up?