Improve your PPC, ROI
Pay Per Click Drives Quality Traffic to your Website
While most of us that use Pay Per Click are aware that it can be expensive, we have found that this is mainly attributed to the major learning curve when setting up a campaign for the first time. It is necessary to monitor and tweak your campaign daily for the first several weeks. Done properly PPC can and will drive quality visitors to your website and then into your business.
Are you getting what you expected from your marketing firm?
Many Internet marketing companies offer services to their clients without even checking to see those services will be of any benefit to them and rarely ask what their objectives are. We actually attempt to check and see if we can be of help. We run several tests to see where they may be lacking and on occasion we have run across some that are doing very well in the online marketing arena. There have been times when we have discovered some exceptional web design work that incorporates proper coding for search engine indexing along with functionality. In such cases, we let the potential client know that they are in good hands. However, this is not the norm.
With so many companies claiming that they are Internet Marketers and can perform Internet marketing on your behalf it can be tough for the small business owner.
Most business owners are not all that savvy on Internet Marketing, or have been burned by less than straightforward companies out to line their pockets and are not even capable of helping a client reach their objectives. This type of practice gives everyone in the industry a bad name.
A Salesman’s Notes;
Most Internet Marketers would have you believe that the traditional methods of selling are dead. I am here to tell you this is far from reality. Business is people collaborating, sharing ideas and marketing products and services. Most business owners prefer to do business with someone they know and trust. It is very difficult to establish trust when you are not face to face with a potential client, but it is still possible. I find that using less personal methods of making contact take far more energy and many more attempts then the old fashion face to face cold call. Salespeople who spend most of their time writing e-mails and making phone calls will undoubtedly find customers, but they will have to endure a great deal of rejection and frustration simply because the customer is in control in those situations.
Your Marketing Calendar
Your marketing calendar is a key component in your success when marketing online. Missing important updates and postings can cause a shortfall in traffic to your website or loss of sales on an important sales promotion. Monthly or weekly activities are easily missed or overlooked with all the daily activities that we have going on in our daily lives.
If part of your overall marketing strategy is to periodically publish articles to a Blog or post to forums then maintaining a consistent publish date and the tasks associated with it is a must. One way of doing this is to setup a calendar that you can keep all your deadlines and to do list on.