Marketing and the Google Experience.
Every second, there are millions of people who visit Google for various reasons. While some people “Google” to check
for some information about a specific topic, others conduct business. It is common knowledge that Google is a
powerful and widely used search engine, which makes it a very useful marketing tool; however, not all internet marketers are able to succeed in using Google for promoting their businesses.
If you will go and read a few articles or blogs related to internet marketing, you might get the impression or idea that is similar to most readers; online marketing is the fastest and most convenient way to earn money. It may sound very easy and almost close to being a perfect money making strategy, but the truth is that it may take some time to see results, be it positive or negative.
If you plan to use Google to promote or market your business, then you must learn the various Google tools for marketing such as Google’s Adsense, Adwords, Alerts, Analytics, Blog, Docs, Plus, and so on. Most of these marketing tools are free of charge and can be used by people from all walks of life, regardless whatever they wish to market online. Each of these online tools may require basic to advanced computer knowledge and skills as you may encounter various technical terms.
You may use social media sites such as Google Plus and Blogspot to post your articles, and then convert them to different languages through Google Translate so you could post it to different article sites and be read by people you plan to target. You may also use other helpful tools like creating a specific email for your business with Gmail, Calendar to manage your schedules, Google Docs to store and share your business presentations and spreadsheets, and Alerts to keep you updated about the latest news concerning your business and target market.
Why Some Internet Marketers Fail?
If Google marketing tools are easy to use, why is that there are numbers of people who fail to grow their business online? There are many reasons why some online sellers fall short of their marketing plans and goals. Most of them didn’t have clear ideas about how to manage these tools and lack the necessary skills, time, and persistence. Google can only provide you all the necessary tools so you can effectively advertise your business online, yet the result still depend on your productivity, effort, and the time you can allot.
A recent survey revealed that almost 95% of entrepreneurs who planned to start promoting their business online get overwhelmed the first time they see the Google marketing tools, procedures, terms and that leads some of them to stop altogether. While others hired professional service contractors to do the job on their behalf.
Designing Your Would-Be Google Marketing Experience.
Online advertising can allow you to design what your Google marketing experience would be. Similar to other fields of selling, internet marketers could only find themselves between success and failure. The path towards a successful online business can positively become a little less rough with Google as compare to other internet marketing strategies, if and only if, the entrepreneur has all that it takes to succeed.
By Edward Sledge