Marketing Strategies

Marketing Strategies for your Business.

target marketing strategies

A strategy for marketing your company should encompass both traditional and digital strategies. Traditional strategies such as networking are very much alive today, joining a local business networking group can benefit your business tremendously.    Your Chamber of Commerce can be a great help in launching your business.  Introductions to other business people and decision makers can help point you in the right direction in your community for sales opportunities.  In some cases it may make sense to use many different forms of traditional marketing to get the word out about your business, be it fliers or even radio advertisements if necessary.

Business Online Marketing Strategies

Online marketing strategies are a must for any business today.  With every new smart phone that is sold, comes a new potential customer or at least a new opportunity to market to them.  With instant messaging and internet right in the palm of your hand one can only image the possibilities that lay ahead for the smart marketeer in fact, if you have a Verizon phone you probably have already been subjected to some pretty smart marketing tactics by one of the leading communication leaders out there.  In addition to voice mail there is internet access, instant messaging, text-ing, tweeting, Facebook, Linkedin, Yelping, and a whole bunch of other methods of communicating all in that tiny little thing we have become so attached too.

Online Advertising

You need to be dialed into this new method of advertising and getting your message heard.  Failing to do so could be down right catastrophic. We believe that businesses that fail to pay heed to the marketing opportunities of the internet will find themselves stuck at the starting gate when the winners are crossing the finish line.     Each of the following areas should be reviewed for how you might be able to improve your business performance via online marketing strategies.

  • Business Blogging
  • PPC  Pay Per Click
  • SEO Search Engine Optimization
  • SEM Search Engine Marketing
  • SMM Socail Media Marketing
  • E-mail Marketing

These are in addition to your local media marketing and print advertising, in fact when you conduct print advertising your online advertising should play a big part of your print campaign.  Running an ad in your local newspaper and forgetting to put your web address in the ad is probably something you do not want to do.  Especially if you are able to take orders online.  Need assistance developing your marketing strategy call 909.284.4201 for a free consultation.

Join our e-mail list and enjoy updates when we post new articles and receive  our monthly newsletter full of marketing tips and ideas to promote your business.

Name: *
E-mail: *