Mobile App’s and Your Business

How To Get Your Mobile App on Your Customer’s Phone.

Marketing today is not what it use to be. With all the advancements in technology, more and more customers are reaching for their smartphones before grabbing their keys. With that said, just because you have a mobile app does not mean its going to make it’s way to your customers phone without a little app

Many businesses are now turning to mobile apps to communicate with their customers. Everyone carries a mobile phone. It’s now just as essential and a part of your attire as your socks and shoes. You just don’t leave home without it. With a mobile app you can send messages to your customers using the push notification feature right to their phone wherever they are. This does not mean you should abandon conventional marketing methods by any means.

Using the near me feature you can send notifications to your customers when they are in your neighborhood. This feature acts rather like the checkout aisle at the local super market. Impulse items are placed within your reach to inspire you to grab something as you’re about to complete your transaction. This feature allows you to remind your customer that you are nearby, thus reminding them that you are ready to serve them. You can automatically send coupons or special promotions as they enter the vicinity of your location. You can also set up this feature to send notifications if they are near one of your competitors.

The click to call feature allows your customer to click on a link within the mobile app that will automatically dial your business line. They will be able to get a hold of you immediately anywhere they may be without having to fumble around to find your number. Or someone else’s for that matter.

Ways you can promote your mobile app.

Below are some of the ways you can promote your mobile app and have your customer download it to their smart phone.

1. Branding your QR code on other marketing material or business cards.
2. Make your mobile app available on your website.
3. Use a Check in feature at your business.
4. Share your app with your friends.
5. Offer mobile app specials and coupons.
6. Reaching out via social media platforms such as Facebook and Twitter.

These are only a few of the ways you can get your app on your customer’s phone. For a more comprehensive marketing plan tailored to your business give us a call and we will be glad to help put one together for you.


By: Anthony Douglas